How to choose profitable products to dropship on Amazon? Here are a few tips and a recommendation to let a pro to the market research. Social media is important to a dropshipping business but it is not the only channel you should be active on. Spend time researching video marketing, and be part of events where attendees are your target audience. Maybe you can identify a segment of an influencer’s audience who would benefit from a product so a partnership can be created. Be innovative about how to get in front of your audience both online and offline to get ahead of the curve. Consumers browse hundreds of website every month and get accustomed to reading the same information over and over again. If they are researching a new product to sell this can be frustrating as they may feel they are not learning enough about the product. Create custom content that contains information that is new and valuable to your consumer and you will separate yourself from the noise. This could mean updating product descriptions, writing an interesting about us page, or creating images that are high-quality, functional photos that inform customers.
If you’re brand new with no testimonials or product reviews, it’s going to be hard to get sells. People want to hear what previous customers have to say about your business and products, that’s where social proof comes in. Without good reviews and testimonials, you’ll have lower conversions overall. The easiest way to get product reviews is by asking your suppliers for them. Don’t reach out to all of your suppliers, just focus on reaching out to suppliers for the products that are selling the best.
The key to successful dropshipping is to develop a brand that is stronger than your product. The mistake that many dropshippers make is to simply list a range of incoherent products across multiple niches. Choose a niche with products that have the same look, feel, and quality. Product descriptions on the store should then mimic the style of big brand competitors. For example, if your selling men’s fashion aimed at the 18-25 year old market, use the same product description style as Hollister. Just look at the construction of the sentences and the adjectives and mimic. Crucially, when using Facebook ads, use carousel-style product and lifestyle images. With a well designed store logo and regular social media postings, you can really create a strong brand feel around dropshipped products.
How to find the best products ? A few words about dropshipping market research. Products which are currently trending are great options for your dropshipping business’ inventory. When you can’t decide what the best dropshipping products are, try to look into which products are trending. If you manage to source trending products for your store before they hit the commercial masses, you’ll be able to take advantage of low marketing fees and establish your brand as a leader in that field. Or you can let an expert to do the product market research for you while you focus on marketing or improving your website. Read more details on Dropship on Shopify.