John Concrane October 19, 2019

Looking for Recommendations for product design ? The goal is for your product to become popular so people will buy it. That means it’s going to have to compete in a competitive market environment. It’s very rare for a product to succeed as a jack of all trades. To corner a niche of the market, you want to focus on a single consumer need and you want to offer the best way for consumers to satisfy it. Don’t try to design a product that can do everything. Design a product that can do one thing the best. If your product already exists — that is, it’s not a brand new invention — a focus group can be great. But if it’s a non-existent product, a focus group is not a good way to gather information. Instead, you need to conduct user-experience research.

Unless you’ve completely reinvented the wheel with your product, chances are there are some similar businesses to yours who have existed in the past or still exist today. Study the road they traveled to get to market and the path they followed afterward. Are there any mistakes they made you can find? Learn from them. Did they do anything really well? Learn from that, too, and apply it to your own business model. Time after time, entrepreneurs fail in the same way their predecessors did simply because they didn’t truly analyze the causes for certain errors and the effects. Experts like Jon Brody, the CEO and Co-Founder of Ladder, agree entrepreneurs must “learn the lessons of others.” Before you invest your life savings into your business, do the research to avoid common pitfalls those before you fell into. See extra details at Launching a product.

Take a broad view and make topline decisions that will carry through each element of your brand identity. Now you’ve determined what you stand for and where you want your business to go, but there’s still a few steps to take prior to hiring that web designer or launching a logo contest if you want to get it right the first time. Again, resist the temptation to dive into specific “must-have” elements like a business card, website, or Facebook page until you’ve made some broad decisions upfront about some key concepts such as: Brand voice – fun and playful, socially responsible, careful, edgy, artistic, healthful… think about how you want your brand to speak and sound across all platforms. This “voice” should map back to your larger purpose and core values, and appeal to your ideal customers.

Start-Up advice of the day : Pick a good name: “Good” can be a subjective qualifier, so you should try making your decision based on what your target audience would enjoy. Serve your customer, not yourself: While you should rightfully feel ownership of your startup, remember that ultimately it’s there to serve your customer and not you—vanity projects won’t last long. Keep the customer in mind with every decision you make, and you’ll build a product or service they can get excited about. Source: https://www.petermanfirm.com/.