Searching for Branding guides ? Every component of the design should serve a purpose. There should be a point to it. If there isn’t, you should consider very seriously whether that element ought to be included in the design at all. This goes back, in part, to the fact that as a designer you are not designing for yourself. You are designing for others. Any aspect of your design that is not obviously useful is just one more thing that could get in the way or detract from the user’s experience of the product. Users need to be able to quickly and intuitively understand how a product is supposed to work. You cannot guarantee that they will always use it that way, but you need to make sure that your product is not complicated to use.
Customer feedback will be invaluable to you as an entrepreneur. In fact, it’s also extremely valuable to well-established businesses with well-known products for sale. At the end of the day, the idea is to satisfy a need for consumers. Their feedback – good or bad – can be extremely valuable. An entrepreneur need not give up on something if customer feedback is bad, but rather, take that negative information and apply it to help improve their existing idea or product. Nothing is impossible. Travis Lubinsky tells Forbes.com entrepreneurs must invest the time in analyzing the market before heading to work on a product. “There is nothing worse than spending your time and resources on developing a product that has no demand,” Lubinsky says. Read more details on Start-up consulting.
Take the time to map out an overall brand strategy before thinking about design, look, feel, voice or any specific elements. As an entrepreneur eager to turn your idea into dollars, it’s tempting to jump right into “the fun part” of branding – designing a logo or signage, picking colors, creating a website, etc. But that’s a mistake if you haven’t done the legwork of defining your brand strategy – i.e. what you stand for (mission, core values), your point(s) of differentiation and market positioning, and your target customers. Answering these questions will help you create a blueprint from which all of the individual brand identity elements will flow much more easily.
Start-Up trick of the day : But don’t forget offline opportunities: Step away from the computer, put away your smartphone, and find people in real life at conferences and networking events. The connection you can make with a person face-to-face is naturally stronger than one mediated between screens. And of course, don’t forget a professional business card to turn your encounter into a relationship. Source: https://www.petermanfirm.com/.