Print on demand publishing tips for unknown and established authors? Be Realistic: The self-publishing revolution has made it so that anyone with a story can publish a book, which resulted in a flood of content on top of all of the books published by traditional publishers each year, which is to say, you most likely won’t sell millions of copies or be a New York Times bestseller, but there are plenty of realistic author goals you can achieve, so be thoughtful about what goals you set for yourself and your book and then put steps in place to achieve them. Success doesn’t happen overnight. It takes dedication and business savvy.
Linked In: Develop a presence at the place for professionals to develop business contacts. Discuss topics with other authors and small publishers. Company Logo: Have a logo designed for your publishing company. Place it on every piece of correspondence, your web page and on social networking sites to spread the word. Create a Website: Obtain a domain name for your company, book title or your name. Have a website created that showcases information about your book, including excerpts, an image of your book cover and a way for book orders to be submitted back to you via the web. We recommend a company like American Author.com who can do the setup work for you.
Mind your own business. Author Stephanie Bond, who has had her work published both traditionally and independently, told USA Today that writers need to learn about more than just writing: To this day, when aspiring writers ask me what courses they should take — English? Creative writing? Should they pursue their master’s in fine arts?—I tell them they should take business classes. (I’m such a killjoy.) But I see so many people with talent who flounder in their careers because they’re not prepared for all the business decisions they have to make before and after they sell a book—how to get a good agent, how to recognize a fair offer, and how to hold out for what they want. And making money is only part of it. A writer also has to know how to manage and invest their money. To be a writer is to run your own business. And if you don’t mind your business, no one else will.
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