Content planning strategy and content marketing tricks? Instant messengers are the latest communication trend. There are 1.5 billion people globally using WhatsApp on a monthly basis, followed by Facebook Messenger and WeChat. If you want to be where your audience is, enter instant messaging marketing. Most popular global messenger apps, based on the number of monthly users. Source: Statista. This type of digital marketing exploded over the last couple of years. People are much more likely to trust the information sent via a messenger (as if it comes from a good friend) than email or SMS that are vulnerable to spam. An example of messages from a marketing consultant Matthew Barby, sent via a Facebook bot. There are different ways how you can proceed with instant messaging marketing, from using them for customer support to updating your users about new posts on your blog. But just like with any other digital marketing type, before diving right in, I’d recommend that you develop a strategy first.
Local SEO keywords are most commonly associated with “Transactional Intent”. These keywords are considered the holy grail in organic marketing. Sometimes referred to as “buy now keywords”, transactional intent keywords have a very high conversion rate and are responsible for driving sales and generating new leads for your business. While many SEO strategies are based around ranking sites for competitive, high-value keywords, there is an overlooked ROI in local SEO. Despite relatively low search volumes, local searches often carry a lot more intent and can deliver valuable traffic to your website.
Letting old or incomplete content sit for years is like getting a pet rock and expecting it to do tricks for your guests(we love the pet rock analogy at 95Visual). Give your website the attention it deserves by keeping pages updated as your business grows and it will serve your customers better as time goes on. This includes making sure contact info, relevant service pages, and the About page are accurate no matter what quarter it is. For those that need new website content and will be writing it themselves, we have some tips for planning it all. Discover additional information on Planning Content.
You probably already include keywords in your articles. But guest blogging can significantly improve your SEO because you’re on multiple platforms. Your content is featured on sites that have already made a name for themselves in the industry. Visitors are more likely to click on the SERP link because they recognize the platform-a platform that’s known for its accurate articles and unbiased views. Backlinks also bring more traffic to your site and allow readers to build a connection with your brand. For instance, visit related articles you’ve written in the past or opt-in for your mailing list.
Guest blogging not only increases the amount of social media shares to your content, it can also boost your follower count and accelerate your lead generation efforts. By contributing to an authoritative blog, you are essentially getting them to vouch for your brand. This makes you look good in the eyes of their followers. In most guest blogging arrangements, you also get to customize your contributor profile. Here you can include links to your social media accounts. All these benefits will make it easier to win your target audience’s trust and turn them into active social media followers. Remember to reward them by posting regular updates and sharing useful information that aligns with their interests.
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