Parkland SEO experts? Local SEO is essential to smaller businesses that operate on a regional, as opposed to a national, level. While national SEO focuses more on ranking in searches across the country, local SEO prioritizes appearing on SERPs in a specific location. This strategy relies on marketing your brand, products, and services to local leads and customers. Optimizing your local SEO means more website traffic, leads, and conversions since the strategy is more relevant to your base of local customers. Think of this focused strategy as a way to help you compete more effectively against larger national brands that have unlimited resources to spend. By focusing on specific local-SEO to-dos, you can neutralize the advantage of bigger brands that routinely optimize for broader keywords and rely on brand recognition, instead of value propositions, to bring in traffic. Further, 35% of all search traffic is local according to an estimate in a 2017 ReviewTrackers’ study. Without local SEO, your business could be losing out on a significant amount of traffic.
What is Local SEO? Local SEO is an act of optimizing your local business website so that you are found for the local searches in Google that are most relevant to your business. What is the difference between local SEO and organic SEO? Organic SEO is the practice of optimizing your business website to make it search-engine compliant, and get it ranked in SERPs for the relevant keywords. Local SEO is more about building relevant signals around a particular location. Organic SEO has its goal to get ranked as high as possible for a set of target keywords whereas local SEO aims to get into the local listing packs.
PPC is quite expensive nowadays. In 2019, businesses needed to spend much more on ads than they used to spend 10 years ago. However, with SEO, you can gain a lot of high quality traffic for free. By ranking on the first page on Google and Bing for your own set of keywords, you can get free traffic to your site. There is no cost involved by showing on the first pages in search engines. In South Florida, the value of ranking high in SERPs (search engine results pages) is even greater. This is a rich area, full of tourists and opportunities. Over 95% of local population and visitors are searching for places to eat, products, services to buy or things to do. By ranking high in the local searches, you can become visible to tens of thousands of potential customers. Find more info at Fort Lauderdale SEO.
Social Media Marketing (SMM): Simply put, social media marketing refers to the process of using social media platforms to attract traffic and attention. By using social media, you can increase exposure and build meaningful relationships with your customers. While everybody can benefit from SMM as a type of digital marketing, B2C and SaaS companies tend to get the most out of it. Social media marketing is all about listening to what your customers have to say, engaging in the conversation, and sharing valuable content. An example of a tweet from Andy Crestodina of Orbitmedia. Notice how he attracts attention by sharing valuable information (infographic), drives traffic to his website by posting the link and evokes discussion (53 comments!) Together, content marketing, SEO, and social media marketing constitute what is called “inbound marketing”. It is a marketing methodology that aims at attracting, engaging, and delighting leads. Some goals of inbound marketing include attracting users’ attention, driving relevant traffic to the website, and converting it into happy customers.
Link building: link building is still crucial for local search optimization. We are enabling you to get ahead of your competitors by ranking your site in local directories, citation websites and local blogs. Content marketing: content is still king in 2019. Our SEO team will create persuasive content for your website, blog and social media platform in order to drive up on-page engagement rate and also help you rank higher for specific keywords. Technical SEO: we’ll do a complete assessment of your site and create a list of improvements that includes anything from XML sitemap and code improvement to https, AMP website, schema markup and security updates. Using advanced on-page and off-page optimization techniques, our South Florida SEO Company will enable you to rank on the first page of Google, Bing and other search engines, for numerous high-traffic keywords. We’ll also offer you complete improvement reports of your social media strategy and teach you how SEO and social media go hand in hand for offering a streamlined digital experience to your customers. Discover additional information on https://www.mrb.marketing/.