Get to know Paul Turner and some of his web design research? Before we learn the basics of search engine optimization, let’s talk about how ranking in search engines work. First off, when we talk about search engines, in the SEO community, we really only care about Google. That’s because Google accounts for 90% of all searches done on the internet (including Maps, Images and YouTube). As a result, Google’s algorithm is what we care about. Knowing that, Google’s algorithm does three things: crawl, index and rank. It sends out bots to “crawl” the internet looking for every website out there. They then put all the websites in an index as if they were filing them. Inside the index, they take into account different factors to rank them. The algorithm’s only goal is to rank these sites properly to give the searcher looking for information the most relevant, helpful information possible.
Paul Turner SEO tips: Your B2B users want to find answers to their questions quickly, and they want to find the products they need fast. Create industry-focused and product-detailed pages and include them in your navigation to enhance the functionality of your website. Use images that clearly depict the markets you serve and don’t forget to add alt-tags. Supplementing your digital strategies with an eCommerce solution also contributes to SEO and page experience. Recent industrial research revealed that 31% of manufacturers who invested in eCommerce have benefited from reaching new markets and 34% improve customer experience. Keep your online product catalog up to date with product data and verified formats engineers need.
Modern web design features many tricks and tools for helping customers contact you. But that doesn’t mean you should ignore some of the tried and true older methods. Specifically, you need to make sure your contact details are highly visible. This is especially important for local customers who may prefer to call you rather than browse the site. Your website is an extension of your brand. At the same time, it provides new opportunities to extend your brand. Make sure the site prominently features a high-quality logo to represent your business. And take the time to make sure all of the colors and fonts on the site match your existing branding decisions. Ultimately, this kind of branding is just as important as focusing on your SEO. About Paul Turner: I have worked in the IT industry for over 15 years offering IT support, Web Design Services and Search Engine Optimisation for residents and local businesses in Skelmersdale and Ormskirk. I have a solid background in computer repairs, laptop repairs, phone and tablet repairs.
Paul Turner web design tricks: Teens are the most impatient users and never prefer to be on a cluttered website full of texts as it quickly bores and distracts them. They don’t like to read a lot. Avoid dense text and apply proper website writing and formatting techniques. In this way, you can quickly impart the ideas to the teens. Put the content in small and meaningful chunks as it will retain the information and pick up from where they left. Yes, the size of the text matters even to teenagers. To your surprise, not only the old age people, even the teenagers do not like to strain their eyes and put the effort in reading the content whose size is too small. Despite having sharp eye-sight, teens prefer large font sizes. Web designers are mostly young and assume that every other age group also feels the same. But this is not the fact, and you need to work on it to avoid negative comments.
Artificial Intelligence is widely used in multinational e-commerce sites like eBay or Amazon for eCommerce website development, huge websites like Netflix, or Spotify, gather human insights for further content recommendations. These systems have no magic, but AI mechanisms that help to target their content in the right way, and provide product recommendations to customers by understanding their tastes and preferences. Read additional information at Paul Turner Skelmersdale.