Best reputation management builder provider in 2021? Reviews on your website are always useful, but happy customers are likely to share their thoughts on as many places as possible, increasing your multi-channel footprint. A proactively cultivated brand is one that increases your online visibility, and today, that means encouraging several ways for people to talk about you. Social media is a great tool, but the ability for customers to talk about you on other channels is a crucial component of your presence. Almost two-thirds of shoppers think that online reviews are an essential part of the decision-making process. When they want to know the best places to go, they’re more likely to turn to Google, Yelp, and TripAdvisor than they are to a newspaper or even their friends and family.
Consumers Consult Reviews Online Before Making a Purchase. The first statistic will help you to understand the importance of reviews in a consumer’s purchase journey. Nearly nine out of ten (89 percent) consumers worldwide make the effort to read reviews before buying products (Trustpilot, 2020). Not only does this imply that reviews are an integral part of consumers’ purchase process, it also indicates a high level of confidence and faith that buyers have in fellow consumers’ opinions. There doesn’t seem to be a big difference in reviews consumption between men and women. Just slightly more women (90 percent) read reviews compared to men (88 percent). Interestingly, slight imperfections in review scores seem to hold more swaying power. More than half of consumers say review scores that are less than perfect appear more “authentic.” In fact, six out of ten consumers say they will continue to do more research on products that have perfect, five-star reviews.
A prospect has received a new brochure download and has maybe even spoken to a sales representative. Yet something is holding them back from taking the next step with your community. Online reviews and testimonials can help to support your sales pitch and give genuine feedback to the prospect who is comparing your community against your competitor. Email and retargeting ads enable communities to showcase positive reviews while meeting the prospect where they are — in their inbox, on a website or while searching the web! Adding resident testimonials within a drip campaign, either at the bottom of each email or having one email that focuses on testimonials, helps to give more context to the community and provide credibility. Using testimonials for ad copy or on landing pages for retargeting ads is a good approach to help support credibility as well.
Collect new reviews & display your existing reviews on your website or email signature. It’s as easy as copy and paste. Automatically post your favorite 5-star reviews to your Facebook and Twitter accounts. Get new review alerts automatically, allowing you to take action and respond if necessary. See how your business is performing and where you need to focus your efforts with our in depth reporting feature. Collect reviews via customized “review funnel” landing pages and widgets; Embed review collection widgets on business websites, social pages, etc. Provide a mobile-optimized customer experience through the funnel; Decide how you want to handle negative reviews. See additional information on company reviews online system.
Your brand is your reputation. And in today’s digitally driven world, news about your business—both good and bad—travels fast. No matter your marketing strategy, consumers are more likely to trust their peers. That’s why online sellers should think of customers as potential brand advocates, not one-off transactions Customer service expert Bill Quiseng put it best when he said “You do not define your brand. Your customers do,” meaning that treating your customers right and offering the best possible experience is key to defining your brand. This is where referral marketing (or word-of-mouth marketing) comes in.