John Concrane December 22, 2021

Affordable national SEO packages for small business 2022? Nothing but professionalism and dedication from these guys. Down to earth with a no-nonsense approach. They are truly here to help the small business owners through their expertise in digital marketing & SEO. I’ve been through a number of SEO agencies, but none of them were able to rank my websites. CAE’s knowledge of local SEO was superior to all those other agencies, and our rankings went up within days. When it comes to local SEO, no one does it better than CAE Marketing. Prior to hiring CAE we were nowhere to be found in Google. Within months we were ranking in the top 10 for nearly a hundred keywords – local and nationwide. CAE Marketing has helped our business by making us more aware of the statistics in order to formulate our decision-making for our marketing mix. They were also able to rank our website nationally for very difficult keywords. Read more info on find more info.

Remember Google is all about what people see on mobile (i.e., its Mobile First Index). Poor user experience can be detrimental to SEO. Even with the Mobile First Index, the essentials are really what matter most for rankings: relevance, prominent use of keywords in page titles, headers, backlinks, and more. Check your site using the Google Mobile Friendly Test. Paying attention to your site’s core vitals and mobile experiences should be a priority in 2021. In October, Google announced that it can now index not only pages but also passages within the page. Picture a website page with 15 paragraphs. Before this change, the 14th paragraph likely had little value in the eyes of Google. After all, it’s a small part of the content and is near the bottom of the page. Maybe, at most, it helped define the overall point of the content on the page. And yet, that paragraph may be the answer to an often-searched question.

Readers trust online reviews more than ever today (see our post on 4 Ways User Reviews Impact Your Search Results). That’s why a well-written, somewhat lengthy positive review is gold for any business owner. Reviews make a significant impact on local SEO, whether it be directly on a website, or listed in connection to a Google My Business listing. It’s frustrating and tedious to encourage satisfied customers to leave positive reviews, but worth it in the end. Once reviews start coming in, others are naturally encouraged to write their own.

What is Local SEO? Local SEO is an act of optimizing your local business website so that you are found for the local searches in Google that are most relevant to your business. What is the difference between local SEO and organic SEO? Organic SEO is the practice of optimizing your business website to make it search-engine compliant, and get it ranked in SERPs for the relevant keywords. Local SEO is more about building relevant signals around a particular location. Organic SEO has its goal to get ranked as high as possible for a set of target keywords whereas local SEO aims to get into the local listing packs.

So, when creating a website, choose a mobile-friendly design only. Responsiveness should be top on your list when looking for a mobile-friendly website design. Remember, a mobile-friendly website is accessible from all devices, no matter what the size of their screens is. In 2019, Google started mobile-first indexing for all the new websites. Since most people now make Google search using their mobile device, Googlebot started crawling and indexing pages with the smartphone agent.

Local SEO? No problem! This client is a local shop serving the tri-county area in South Florida. For them, it was vital to appear in Google’s 3-Pack in order to generate more foot traffic to their local shop. When we started working with them, they had nearly no local presence on Google. Today, their local business appears in Google’s 3-Pack for 27 different keywords. Our affordable SEO service allows our clients to be competitive, even against their larger competitors. Our SEO services start at $1,000/month and they give our clients the flexibility to expand our services as we help them become more profitable. While this may sound expensive compared to the $99 cheap SEO packages offered on Craigslist by shady companies, you have to honestly ask yourself: “who do I really want managing my small business marketing efforts?”

The local SEO is a good starting point in increasing your brand awareness. Still, more important is understanding your audience. And with the right strategy, you will be more than prepared to reach more clients and increase your sales through conversion.

Local link building is geared towards getting relevant links based on the locality of the business. Local links are great for establishing geographical relevance and a healthy local backlink profile. Rather than focusing on industry specific link building, local link building is all about creating a presence within the local market. The first step to building a local backlink profile is setting up your business with local citations. Every state, area, and region will have their own set of online directories that you can easily add your business and website information to. Read additional information at https://www.caemarketing.com/.

Competitive keywords are often dominated by large brands with insane backlink profiles and deep pockets. Just take a look at the number of referring domains to the pages ranking for “best credit card”. The results are dominated by big players like NerdWallet, Credit Karma, and CreditCards.com, and the average number of referring domains (backlinks from unique websites) to the top five results is over 300. Ranking for this keyword in the short-to-medium term would be impossible for 99% of people. That’s why it pays to go after keywords in your wheelhouse. In this case, that might be something like “best credit cards for lounge access”. While the search volume and organic traffic potential are much lower than for a competitive keyword like “best credit cards,” there are fewer big brands to compete with, and you won’t need as many backlinks to rank.