More marketing power with animation videos? Another HUGE point in marketing cartoons’ scoreboard comes from visual simplification, as animation allows you to tackle and explain complex subjects and abstract environments in ways that people can easily relate to and understand. These videos provide an approachable medium that excels at leveraging visual metaphors and charming depictions that helps lessen learning curves. This makes them particularly valuable to businesses that often struggle to present products when using traditional methods (such as the tech industry). Say, for example, that you provide a tech solution that helps with environmental preservation through green website hosting. Even when your message is powerful and important, most people might even be unaware of the industry’s challenges and the impact that traditional hosting has on the environment.
A vital step is to add suitable sound or music effects to the animated explainer video. Sound effects give life to the video and allow the imagination of audiences to interact with it. Create the animations or find a professional. Make it short in length? There’s no good in making a lengthy and extensive animated explainer video. Best results come from short and comprehensive animated videos. Use 30, 60 or 90 second videos for maximum impact.
Brands today have to focus on creating an informed consumer base. This means that the information you provide has to stick with your target audience. This information has to be memorable and understandable, but most importantly, it has to be consumable. If your consumers don’t understand your services or products and their unique benefits, then convincing them to spend money becomes an excruciating task. This where 2d animated videos come into the mix. If we look at data from a user’s point of view, the human brain can process visual data about 60,000 times faster than it processes text-based data. The amount of information you can extend to your target audience in one minute using a video is significantly more than what you would be able to extend if they were to read for one minute. See additional information at #explainer video.
What is Video Marketing? Video marketing is simply the use of video for business marketing, be it directly or indirectly. This can mean using video content as a marketing tool to attract followers, raise awareness about your brand or product, drive leads to your site, or generate greater sales. Video content can be hosted on owned platforms such as your website, blog, or social media platforms, as well as third-party sites such as Wistia, YouTube, or Vimeo.
Live-action video is a costly, outdated medium! Live-action videos were a popular intermediate step in our marketing evolution, but now live actors have largely been replaced by animated characters who serve as heroes in today’s commercial storylines. Live action is complicated and costly. Yet, some of the highest-converting animated explainer videos of 2021 are a blend of live-action vignettes, cartoon characters, and on-screen text elements. Here’s an attention-grabbing clip that combines the best of both worlds, real and fantasy. See additional details on 2d animation.