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The main reason why cabinet companies failed to keep up with changes in consumer demand The diversified, personalized consumption choices, and the profitable business model of Big Home have achieved a tripartite win-win situation for enterprises, users and distributors, and created a beautiful landscape in the home building materials industry. Behind the appearance that cabinet companies are difficult to attract investment and sell, it is the traditional business model of cabinet companies and distributors that have failed to keep up with changes in consumer demand.
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In the cabinet industry, because of non-standard standards and low barriers to entry, more and more dealers have poured in, making the cabinet market increasingly competitive. As a result, more companies have set their sights on the foreign market, which is an attempt for the development of the company. However, cabinet companies should also pay attention to the cultivation of internal strength while going out. Strengthen cooperation and increase the influence of local brands: On the one hand, cabinet companies should increase the added value and cost-effectiveness of their products, and increase China’s brand influence in the international arena. The brand effect of my country’s cabinet companies is low, and it is easy for foreign consumers to have a general phenomenon. Nowadays, international anti-dumping and price wars happen from time to time. Therefore, major export cabinet companies should increase their brand awareness, increase international distributors, and increase cooperation with large local companies in order to quickly open the local market and radiate the surrounding areas.
The informatization of the cabinet industry just started: After more than two decades of development, the cabinet industry has gone through various stages of exploration before it has begun to learn to use software to solve problems and carry out an information-based production system. However, due to the constraints of capital, space, and talents, no company has formed a perfect informationized production system. Only some large companies are now using informationized systems to complete production. The manual type can only be suitable for the workshop type now, and it will gradually be eliminated.