Top quality lawyer company marketing by MarketingLawyers? When someone comes in and only sees the first 10 seconds of your video, they send a signal to YouTube. YouTube interprets how the audience interacts with your video. A powerful indicator is the average viewing time. As you can see, for me it is 30%. Let’s illustrate with a practical example: Suppose you have a clip displayed 100,000 times. The average display duration is 10 seconds. The second video only exceeded 10,000 views. Here, the average display duration is 50 seconds. The second clip will have priority. It is preferable to make quality video content.
Initially, the term “search engine marketing” was used as an umbrella term for the process of gaining both paid and free search traffic. Over time, the industry switched to using the term “SEM”, or Search Engine Marketing, solely for paid activities. So, what does this type of digital marketing mean? Search engine marketing refers to a form of digital marketing that aims at increasing the visibility of a website in search engines by using paid methods. In other words, it’s the ads you put out there on Google AdWords and Bing Ads. You can recognize paid search results in Google by the little sign “Ad” at the beginning of the URL. Also, Google puts these pages first in the search results. By combining SEO and SEM, you can drive quality traffic to your website. With the help of search engine marketing, you can put yourself in front of the audience that is actively searching for services and brands like yours.
I cannot speak more highly of the service that I received from the team. I love my website so much but genuinely thought that having a site created would be stressful – I could not have been more wrong. The whole process was straightforward and my vision as to how I wanted my site to look was created into reality with seeming ease! The feedback I have received from people has been amazing! I have already recommended Ben and his team to another firm and would not hesitate to recommend them again Read extra information on law firm website design.
Here are some general tips for keeping your pages fast: Use a CDN. Most sites live on one server in one location. So, for some visitors, data has to travel long distances before it appears in their browser. This is slow. CDNs solve this by copying critical resources like images to a network of servers around the globe so that resources are always loaded locally. Compress images. Image files are big, which makes them load slowly. Compressing images decreases the file size, which makes them faster to load. You just need to balance size with quality. Use lazy-loading. Lazy-loading defers the loading of offscreen resources until you need them. This means that the browser doesn’t need to load all of the images on a page before it’s usable. Use an optimized theme. Choose a well-optimized website theme with efficient code. Run the theme demo through Google’s Pagespeed Insights tool to check.
You must be able to cast the net wide to improve conversions and online sales. Prospects might not find you if you only post on your landing page or company site. However, guest blogging enables you to tap into their network and reader base; thus, their audience becomes yours by extension. And they’re already involved in the industry, which means you’re more likely to reach hot prospects. That said, you need to choose a platform that focuses on your niche instead of generalized topics. For example, a platform might restrict content to online training topics and not allow sales copy. Be sure to read the posting guidelines to improve your chances of a successful submission.
Just about everyone is using their phone to browse the internet these days. And if you really want to tap into the massive opportunities of mobile search, then you really do need to prioritize optimizing your web site so that it looks good on a mobile device. If you are into web development of space, then you are probably already familiar with WordPress and similar content management systems, but for those who aren’t, WordPress is a super awesome, feature-rich and extensible CMS that lets you build mobile responsive websites without having you to write a single line of code.
We are a full-service marketing agency specifically working with Law Firms & Lawyers, specialising in digital marketing (SEO & PPC), social media, copywriting, sales training, PR and graphic design. We also offer other complementary services to the legal sector with our partnerships. Our founder, Ben Trott, worked for a large national law firm in the UK taking their marketing department from turning over £250,000 pa in legal work to well over £2,000,000 pa. Discover more details at marketing for solicitors.