Marie Poppins March 1, 2021

Professional responsive web design in 2021? How Google ranks websites? OK, now Google has an index of millions of websites, How can Google rank websites and show the most relevant results when you search for something? Google uses over 200 ranking signals to determine which websites should be on the top, and Google is always updating their ranking algorithms, but there are some basics you should follow if you want to rank higher in search results. Optimizing your website content, and structure helps Google indexing your website, and it will improve your website ranking.

Give customers the option to update the quantities or remove unwanted products. Ego Pharmaceuticals, a skincare brand, is a good example to follow here. On their checkout page, you can easily update product quantities and remove unwanted products from the cart before checking out. Customers tend to review their items in the cart and may want to return to the shop to browse through the product listing to buy more items. The cart page is the final opportunity to upsell any products. Include images and product details that might pair up with the items in the customer’s shopping basket.

Well-designed eCommerce sites have their basket or cart icons clearly visible in the top right corner of every page. If your customer has added items to the basket, it will show how many items are in the basket. Stanley, a food and drink container retailer, goes a step further with their eCommerce web design, which shows a cart preview when customers hover over the cart icon. The checkout button is normally found next to the basket icon. Some eCommerce sites have their basket icon lead directly to cart page as you can in the Amazon example below.

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If you are selling products with a lot of attributes. Products variations is a very handy feature. Instead of duplicating your products for each color, or size, etc… You can group all these variable products into a single product page. You should think about what payment Methods will you accept on your online store. Will you accept online payments? Or cash on delivery? There are a lot of online payment methods you can choose from like PayPal, Stripe, 2checkout, etc… You can also integrate the checkout with bank API (e.g. CIB Bank). Your website should have flexible shipping methods for easier products delivery. You may also need an integration with a well known shipping provider like Aramex, or FedEX.

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