Digital marketing company London with AdsRunner.com? Working closely with you, establishing your short, medium and long term priorities, we will help you to develop and implement your digital marketing strategies and run marketing campaigns that will hit your expected return on investment (ROI) and maximise your return on ad spend (ROAS). AdsRunner can drive your business forward profitably and with minimum stress to you and leaving your teams more able to focus on what they are best at. Read even more details on Digital Marketing Agency London. Google Ads & PPC: We leverage Google Ads, Google Shopping and Display Ads to capture your next customer starting with their next search.
Video marketing is killing it already and its popularity will stay in full-swing for quite some time. It’s a proven method to improve sales, gain brand loyalty, and connect with your target. There are so many amazing technologies now when it comes to your video marketing strategy. People love it and it doesn’t cost a ton of money. In fact, with the high-quality found within most smart phones, it’s practically free to create a pretty stellar video. Video is perfect for our mobile-world because they’re easy to see on handheld devices, they’re quicker than a read, and they’re super informative. Create optimized videos and get the search engines to notice you because Google loves what the people love.
Short form videos are already a popular digital marketing trend through the mediums of TikTok, YouTube and other platforms. In the future, there will be lot more of these platforms. People are bombarded with information and their attention spans often do not process all seen. Short videos with effects and features captivate and connect your audience instantly. Additionally, consumers nowadays tend to prefer authenticity. This means that videos replicating normal, everyday life as well as inviting audience participation are the most effective. Videos are also ideal to integrate with social media marketing strategies. Advertisements on social media increased to provide users with more convenient shopping experiences. Not to mention, social media influencer marketing is on the rise.
The Real Challenge For Digital Marketing: At the time of writing this, we are two years into the global Covid-19 Pandemic and hopefully this is coming to an end in terms of crisis business conditions. A McKinsey report claims, “…we have covered decades in days in digital adaption”. This revolutionary transition to the online world that has been taking place in the last few decades has truly changed how we work, communicate, shop, or entertain ourselves. This ever-burgeoning online life-style has particularly had a major impact on E-commerce. Global online sales experienced a massive 63% growth towards the end of 2020 and increased by another 11% in 2021, perhaps unsurprising given the global pandemic, but what is interesting is the increasing preparedness of older generations to pay for products and services online. In some countries such as the UK, consumers have shown up to 75% increase in online shopping compared to the pre-pandemic time.
At whatever stage of business and ad spend you are, there is always a next step and milestone which must be hit. It’s an ongoing process and journey. We get that it’s important to establish a clear and realistic roadmap and to move in a planned direction, one step at a time. Scaling does not happen in one night. It’s a process, as no business or brand was ever made in one night, but we’re here for the journey with you, walking you through the labyrinthine world of digital marketing. Discover even more information at https://www.adsrunner.com/.