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Who doesn’t love a quiz, that’s we always say! That’s not true actually, but some quizzes are actually pretty fun. They ignite interaction and that leads to brand awareness and that leads to brand loyalty. Get engagement flowing by offering up some entertainment with quizzes, videos, polls, augmented reality. Users are really connecting with interactive content these days. It’s a unique way of displaying your brand, getting noticed and remembered, and it nurtures dialogue between seller and buyer.
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As a digital marketing trend or strategy, storytelling became increasingly beneficial and has great potential to get consumers engaged and interested quickly. Storytelling gives your brand exposure and shows consumers your products in context. Data driven narratives give products credibility while customer led narratives make stories realistic and fulfill the public’s need for authenticity. Graphics, songs, and sound effects feature in storytelling. Therefore, video narratives will become a big trend in storytelling marketing.